Current:Home > MarketsPatriotic brand Old Southern Brass said products were US-made. The FTC called its bluff. -MoneyBase
Patriotic brand Old Southern Brass said products were US-made. The FTC called its bluff.
View
Date:2025-04-14 19:17:48
A Florida-based company will pay a fine to the Federal Trade Commission after it made false patriotic claims about its products, proceeds and ownership.
The company EXOTOUSA operating as Old Southern Brass claimed on its website that all products were "100% American made", the company was veteran-operated, it donated 10% of its proceeds to charity, and some of its products use former-military supplies, according to a Wednesday release by the FTC.
“This company and its owner’s brazen deception cheated consumers who wanted to support U.S. manufacturing, veteran-operated businesses, and veteran charities,” said Samuel Levine, director of the FTC’s Bureau of Consumer Protection. “We will continue to hold accountable those who profit from false Made in USA and military association claims.”
The FTC complaint against the company alleges that many products sold on the website were made partially or wholly in China. Further, the owner of the company is not a veteran, it donated less than 0.5% of its sales to charity in 2022, and the products did not use bullets formerly fired by the U.S. military, the complaint states.
These findings lead to two counts of false and misleading advertising, according to the complaint, which "constitute unfair or deceptive acts or practices in or affecting commerce," violating the Federal Trade Commission Act.
The proposed consent order, which will carry the force of law once it becomes final, found Old Southern Brass liable for more than $4.5 million. However, the company is unable to pay that, and instead must pay the FTC fine of $150,000, according to the FTC. The company is also prohibited from making any false claims about its products moving forward.
The company and its owner have agreed to the order, the release states. Old Southern Brass did not respond to USA TODAY's request for comment.
Patriotic apparel:Jonathan Isaac launches UNITUS conservative apparel after protesting BLM in NBA
‘Merica gifts for the 'Merica man in your life': False patriotic claims
Evidence outlined in the complaint showed Old Southern Brass claimed patriotic associations in marketing and product descriptions.
One blog post titled "A Quick Guide to Patriotic Christmas Gifts for Men and Women," claimed that "all of our products are made right here in the United States of America," at the time of the complaint.
The company also sold a whiskey glass engraved with the U.S. Constitution, saying that each glass was made by hand at a workshop in Florida, the complaint stated.
Rather, the FTC found the products were imported from China on many occasions.
Old Southern Brass also sells various items shaped out of bullets or embedded with bullets.
Social media posts and product descriptions show the company claimed the bullets were once used by the U.S. Military, which the FTC deemed untrue.
Old Southern Brass has since removed the claim from its website.
veryGood! (5328)
Related
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Sha’Carri Richardson overcomes sluggish start to make 100-meter final at Paris Olympics
- Olympics 2024: China Badminton Players Huang Yaqiong and Liu Yuchen Get Engaged After She Wins Gold
- NFL Star Josh Allen Makes Rare Comment About Relationship With Hailee Steinfeld
- Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
- Inside Gymnast Olivia Dunne and MLB Star Paul Skenes’ Winning Romance
- Some Yankee Stadium bleachers fans chant `U-S-A!’ during `O Canada’ before game against Blue Jays
- Watch these Oklahoma Police officers respond to a horse stuck in a swimming pool
- Arkansas State Police probe death of woman found after officer
- Aerosmith Announces Retirement From Touring After Steven Tyler's Severe Vocal Cord Injury
Ranking
- FACT FOCUS: Inspector general’s Jan. 6 report misrepresented as proof of FBI setup
- J.Crew’s Epic Weekend Sale Features an Extra 60% off Clearance Styles with Tops Starting at $8
- MrBeast’s giant reality competition faces safety complaints from initial contestants
- Jelly Roll stops show to get chair for cancer survivor: See video
- 'No Good Deed': Who's the killer in the Netflix comedy? And will there be a Season 2?
- Warren Buffett surprises by slashing Berkshire Hathaway’s longtime Apple stake in second quarter
- Watch these Oklahoma Police officers respond to a horse stuck in a swimming pool
- Why It Ends With Us Author Colleen Hoover Is Confused by Critics of Blake Lively's Costumes
Recommendation
Brianna LaPaglia Reveals The Meaning Behind Her "Chickenfry" Nickname
Mark Kelly may be Kamala Harris' VP pick: What that would mean for Americans
Bird ignites fire in Colorado after it hits power lines, gets electrocuted: 'It happens'
Steve McMichael, battling ALS, inducted into Hall of Fame in ceremony from home
SFO's new sensory room helps neurodivergent travelers fight flying jitters
Same storm, different names: How Invest 97L could graduate to Tropical Storm Debby
That's not my cat... but, maybe I want it to be? Inside the cat distribution system
A humpback whale in Washington state is missing its tail. One expert calls the sight ‘heartbreaking’